Perhaps planning to be acquired a la Parship or EliteMedia.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/10/will-elitepartner-parship-merge.html
Who knows?
Affinitas GmbH. recently "booted" its "founders" and named a new CEO.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/10/affinitas-gmbh-booted-its-founders.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/10/some-data-from-edarling-france-german.html
But I think they will close soon when they run out of money!
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/10/ft-article-rocket-internet-waiting-for.html
All their sites (eDarling, EliteSingles, etc.) are copycats of eHarmony, like eSynchrony, TeAmoRU and MiMediaManzana.
but remember:
eHarmony, is a 15 years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The
normative BIG5 model (a.k.a. Big Five, FFI, FFM, Five Factor
Model, OCEAN model) used at eHarmony questionnaire to measure personality of daters had been
proven/revealed as an incomplete and incorrect model to assess
personality of persons. Now it was replaced by HEXACO test, a.k.a Big
Six test. The BIG5 normative personality test is the biggest mistake Psychologists
made since several years ago. The BIG5 is also known as the Five Factor
Model theory of personality traits, a psychological model based on
research by Paul Costa and Robert McCrae.
As some of the subdomains of the main domains of the HEXACO model are different from the subdomains of the main domains of the Big Five model, it can not be simple added the scale of the Honesty-Humility factor to the Big Five model to upgrade the personality test to the HEXACO model.
".. the Big Five's Agreeableness and HEXACO's
Agreeableness are not identical. The Big Five factors do not include an
Honesty-Humility factor, but some of the characteristics belonging to
Honesty-Humility are incorporated into the Big Five's Agreeableness
factor. Although earlier
investigations found only the Big Five factors, more recent studies
conducted in various languages (including English) with larger sets of adjectives recovered six factors. "
I think, legally, online dating sites using the Big Five model of personality could
be considered a FRAUD because they are using an incomplete model of
personality. They are assessing 5 scales and not 6 scales.
CONFIRMED eDarling GAME OVER in Turkey!
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/confirmed-edarling-game-over-in-turkey.html
USA FTC to investigate Affinitas GmbH. online dating site EliteSingles for overpromises.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/07/usa-ftc-to-investigate-affinitas-gmbh_1.html
Affinitas GmbH. German company, from one server to another. part 2
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/09/affinitas-gmbh-german-company-from-one.html
EliteSingles USA by Affinitas GmbH. (copycat of eHarmony) Can not take off
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/08/elitesingles-usa-by-affinitas-gmbh.html
Affinitas GmbH. fired whole team from its casual site ShopAMan.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/05/affinitas-gmbh-fired-whole-team-from.html
Affinitas GmbH. 2013 financials. Revenue and Net Loss.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/05/affinitas-gmbh-2013-financials-revenue.html