https://www.thesun.ie/fabulous/6231635/facebook-dating-app-experiment-scrolling-chat-up-lines/
SA article: "Facebook Dating comes to Europe after long delay"
http://onlinedatingsoundbarrier.blogspot.com/2020/10/sa-article-facebook-dating-comes-to.html
SA article: "Match Group: Swipe Right On This Dating Titan"
https://seekingalpha.com/article/4385492-match-group-swipe-right-on-this-dating-titan
The biggest risks involve the emergence of new competitors that take market share away from Match Group's brands. The
biggest concern for many investors is with Facebook (FB) and their
rollout of Facebook Dating. The argument is that Facebook's access to a
plethora of data and the scale of their business can allow for more
optimal matching and a larger userbase than any other current dating
apps.
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without
offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16
personality factors) for serious dating, it will be impossible to
innovate and revolutionize the Online Dating Industry.
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