Thursday, July 27, 2017

BI article about "the biggest thing a long-term relationship needs in order to be successful"



http://www.businessinsider.com/most-important-quality-romantic-partner-2017-7
https://www.psychologytoday.com/blog/loving-bravely/201707/the-1-quality-look-in-romantic-partner

About BI article: 6 science-backed and expert tips to be less awkward at online dating
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/about-bi-article-6-science-backed-and.html


“Top 45 Top Scientific Papers For The Online Dating Industry”
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/top-45-scientific-papers-for-online.html
http://www.onlinepersonalswatch.com/internetdatingscience/2012/02/top-45-top-scientific-papers-for-the-online-dating-industry.html

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.

At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."

http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/big-punch-to-behavioural-recommender.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/07/two-papers-debunking-behavioural.html

Please see also:
"Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/04/paper-partnership-longevity-and.html
"Partnership longevity and personality congruence in couples"
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/04/only-congruent-survive-personality.html



Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Wednesday, July 26, 2017

Snap Interactive (STVI-OTC) research July 25, 2017




http://s1.q4cdn.com/460208960/files/News/2017/July-25-2017_STVI_Marin.pdf


Snap Interactive, Inc. (OTCQB: STVI), beta launch of 50more
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/snap-interactive-inc-otcqb-stvi-beta.html

Snap Interactive (STVI) Reports Q1 2017 Results
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/snap-interactive-stvi-reports-q1-2017.html


--------------------


Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Monday, July 24, 2017

About BI article: 6 science-backed and expert tips to be less awkward at online dating


http://www.businessinsider.com/how-to-meet-someone-online-dating-2017-7/

Ms. Mandy Ginsberg, CEO Of Match in 2 different BI articles?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/ms-mandy-ginsberg-ceo-of-match-in-2.html
 

A New Dating App Sets Out To Prove Opposites Really Do Attract
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/a-new-dating-app-sets-out-to-prove.html
 

Match site promoting Chemistry.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/match-site-promoting-chemistry.html


Please remember: the Chemistry personality test designed by Dr. Helen Fisher during 2004 is IPSATIVE, and not NORMATIVE.
It is only useful for entertainment purposes.
IPSATIVE TESTS ARE OBSOLETE SINCE YEARS.

 
“Top 45 Top Scientific Papers For The Online Dating Industry”
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/top-45-scientific-papers-for-online.html
http://www.onlinepersonalswatch.com/internetdatingscience/2012/02/top-45-top-scientific-papers-for-the-online-dating-industry.html

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.


At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."

http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/big-punch-to-behavioural-recommender.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/07/two-papers-debunking-behavioural.html

Please see also:
"Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/04/paper-partnership-longevity-and.html
"Partnership longevity and personality congruence in couples"
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/04/only-congruent-survive-personality.html



Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Sunday, July 23, 2017

Ms. Mandy Ginsberg, CEO Of Match in 2 different BI articles?






The exec who oversees Match, OKCupid, and Plenty of Fish says online dating hasn't solved the hardest part of finding love
Jul. 19, 2017, 7:29 PM
http://uk.businessinsider.com/online-dating-hasnt-made-finding-love-easier-2017-7

then
The exec who oversees Match, OKCupid, and Plenty of Fish says there's an easy — but overlooked — way to be more successful at online dating
Jul. 22, 2017
http://www.businessinsider.com/how-to-be-better-at-online-dating-2017-7

http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/the-exec-who-oversees-mtch-says-online.html

--------------------
The Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.


Match Group creates fake profiles from inside?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/only-way-to-sustain-that-huge-revenue.html http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/article-better-business-bureau-gives.html http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/lawsuit-chad-perkins-et-al-v-match.html
 
Please see:
How will online dating continue to grow and evolve in the coming decades?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/how-will-online-dating-continue-to-grow.html

Bumble: How one woman changed the dating app game?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/bumble-how-one-woman-changed-dating-app.html



Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Mixture Modelling of the HEXACO Personality Inventory

http://ir.lib.uwo.ca/cgi/viewcontent.cgi?article=6519&context=etd


eHarmony CEO and article "The Online Dating Industry is Growing and Evolving"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/eharmony-ceo-and-article-online-dating.html


When eHarmony was launched in August year 2000, the Big Five normative personality test
was revealed as incorrect and incomplete model of personality!!!
Please see: THE HEXACO PERSONALITY INVENTORY - REVISED / A MEASURE OF THE SIX MAJOR DIMENSIONS OF PERSONALITY
http://hexaco.org/history

The Big Five normative personality test used by eHarmony and copycats like eDarling or EliteSingles had been revealed as incorrect and incomplete model of personality SINCE YEAR 2000!!!  17 long years ago!
Now it is obsolete and a fraud to use the Big Five normative personality test!
 
Please see also:
eHarmony was copycatted in several countries like
the online dating sites EliteSingles in Canada, Australia, USA, UK, Chile, Mexico; eDarling in Spain, German, France, Russia;
also TeAmo in Russia is another copycat of eHarmony;
esync (eSynchrony) in Singapore,
MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.,
Marrily in India
and now
LemonSwan in Germany and other countries. 


Unless they can prove their method can match prospective partners who will have more stable and satisfying relationships (and very low divorce rates) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of the members of the site: It is a HOAX, a big FRAUD.
---------------

Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html
  

Thursday, July 20, 2017

eHarmony CEO and article "The Online Dating Industry is Growing and Evolving"


http://www.huffingtonpost.com/entry/the-online-dating-industry-is-growing-and-evolving_us_596fdb22e4b04dcf308d29f9
NOW July 25th saw article removed





The real secret mission of eHarmony was to be the next "Mayflower".
eHarmony was intended for Whites with high IQ, AngloSaxon origins and Christians. The founders of a Glorious Nation.


eHarmony Premium, new feature / option from eHarmony
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/eharmony-premium-new-feature-option.html  
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/silly-humour-surveys-from-eharmony.html
eHarmony closed eH+ and ElevatedCareers and now offers a new silly option, at USD 30 per month, nobody will care?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/about-eharmony-closed-eh-and.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/eharmony-just-closed-eh-eharmony-plus.html

 
eHarmony is a 17+ years old obsolete site. 
The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.

The Big Five normative personality test used by eHarmony and copycats like eDarling or EliteSingles had been revealed as incorrect and incomplete model of personality SINCE YEAR 2000!!!  17 long years ago!
Now it is obsolete and a fraud to use the Big Five normative personality test!


How will online dating continue to grow and evolve in the coming decades?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/how-will-online-dating-continue-to-grow.html

eHarmony CEO visiting Australia (Summer 2017 will end this 20th March 2017)
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/eharmony-ceo-visiting-australia-summer.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/eharmony-looks-to-delphix-to-accelerate.html


AI, former eHarmony's Chief Scientist and PsyML (machine learning and big data)
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/ai-former-eharmonys-chief-scientist-and.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/soulmatesai-launches-to-help-brands.html

article: Secret of eHarmony algorithm is ignoring wishes of picky daters
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/article-secret-of-eharmony-algorithm-is.html

Proof eHarmony is intoxicated with "Big Data Analysis"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/proof-eharmony-is-intoxicated-with-big.html


Please see also:
eHarmony was copycatted in several countries like
the online dating sites EliteSingles in Canada, Australia, USA, UK, Chile, Mexico; eDarling in Spain, German, France, Russia;
also TeAmo in Russia is another copycat of eHarmony;
esync (eSynchrony) in Singapore,
MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.,
Marrily in India
and now
LemonSwan in Germany and other countries.


---------------

Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html
 

Wednesday, July 19, 2017

The "new" USA Conversation Nation survey conducted by online dating site PlentyOfFish


http://www.huffingtonpost.com/entry/survey-90-of-singles-would-rather-do-this-than-have_us_596ea896e4b05561da5a5bb4
https://craftedcom.egnyte.com/dl/T82qEtFTt2

PlentyOfFish under facelift, new 2017 redesign
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/plentyoffish-under-facelift-new-2017.html

over 23,000,000 victims of big human experiment
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/04/over-23000000-victims-of-big-human.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/why-no-one-could-had-copycatted.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/09/plentyoffishs-international-plans.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/08/big-data-use-cases-at-plenty-of-fish.html

UltraMatch feature PlentyOfFish
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/08/ultra-match-feature-plentyoffish.html


Last 2010 "The people involved in that U.S. Dating Survey say PlentyofFish is for casual dating (short term relationships)"
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/10/52-page-report-from-comscore.html
www.plentyoffish.com/US_online_Dating_report.pptx
 

The Match Group overpaid for PlentyOfFish (It was insane, USD 575 Million for PlentyOfFish that past its prime 3 years ago).  The Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
http://www.alexa.com/siteinfo/pof.com https://www.similarweb.com/website/pof.com#overview

The exec who oversees MTCH says online dating hasn't solved the hardest part of finding love
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/the-exec-who-oversees-mtch-says-online.html

The exec who oversees MTCH says online dating hasn't solved the hardest part of finding love


http://uk.businessinsider.com/online-dating-hasnt-made-finding-love-easier-2017-7

Ginsberg told me a personal story, the moral of which is this: No matter what medium you use to meet people, you're going to face the same challenges in finding a relationship.

because she does not want to innovate in the Online Dating Industry!

The Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.



Match Group creates fake profiles from inside?

http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/only-way-to-sustain-that-huge-revenue.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/article-better-business-bureau-gives.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/lawsuit-chad-perkins-et-al-v-match.html
 
Please see:
How will online dating continue to grow and evolve in the coming decades?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/how-will-online-dating-continue-to-grow.html

Bumble: How one woman changed the dating app game?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/bumble-how-one-woman-changed-dating-app.html




Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
 

Tuesday, July 18, 2017

Bumble: How one woman changed the dating app game?

 
http://www.elle.com.au/culture/whitney-wolfe-bumble-founder-business-interview-13820

Be alerted, be informed Bumble is backed by Badoo (80%, majority-owned by Badoo)
https://techcrunch.com/2016/03/25/bumble-meet-badoo/
 

It is said Badoo is related to Russian mafia of white hat hackers in the spyware business.
Badoo is in big war with Tinder (Match Group)

When Match Group (fka IAC Personals) bought OKCupid (6+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC / Match Group "acquired" HatchLabs to "develop" Tinder copycat of Badoo.
Then Badoo backed Bumble to fight back and destroy Tinder (last December 2014).
 

Social dating is vaporware.  
Perhaps Badoo will incinerate Match in revenge?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/bumble-founder-on-millennial.html

Bumble copies Tinder’s Super Like with new ‘SuperSwipe’ feature
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/bumble-copies-tinders-super-like-with.html


Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. 
It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".  
 


Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Male model forced to hire DETECTIVE to track fraudsters using his pics to date 40 women

http://www.dailymail.co.uk/news/article-4706242/Male-model-s-identity-stolen-40-times-catfish-women.html
http://www.dailystar.co.uk/news/latest-news/630580/Tinder-online-dating-app-Catfish-horror-story-Matt-Peacock-Stockport-Greater-Manchester



NEW Badoo celebrity LookAlike feature
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/new-badoo-celebrity-lookalike-feature.html


Soon you will see online dating scam victims hiring hackers and private investigators to fight back bad online dating sites, destroying them from inside, ala AshleyMadison case! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/does-online-dating-industry-really-need.html 


----------------
Please remember also:
In the case of Yuliana Avalos and Melissa Midwest former 2014 big lawsuit againts Match Group, third-party scammers in Africa or wherever were creating fake profiles and catfishing with them.
IAC and Match Group were essentially aware of that situation and did nothing to stop it.
The USA Court ruled that IAC and Match Group were not responsible.
Attorney Evan Spencer, said that despite the fact that anti-scammer technology is available, Match Group failed to use such things as face-recognition software – which would have discovered that Yuliana Avalos's pictures were being used hundreds of times.
Yuliana Avalos has argued in a former 2014 big lawsuit against Match that photos of her were posted without her permission on the site as part of a scam that drove a man to commit suicide.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/plentyoffish-warning-after-womans-weird.html


When I was interviewed last January 2011, 6 LONG YEARS AGO, by "Caras y Caretas" (summer in Argentina) I thought there were going to be a big scandal, because former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina, but nothing happened. Soon or later, all online dating sites should scan all photos used in each and every profile!
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/01/featured-in-caras-y-caretas-issue-n.html

 
Article by female Journalist: Dirty tricks from Match?
http://www.dailymail.co.uk/femail/article-3191461/From-automatically-renewing-subscriptions-secretly-boosting-profiles-dating-sites-use-cynical-tricks-stop-leaving.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/08/article-by-female-journalist-dirty.html
UK Journalist Melissa Kite, 43, tried online dating after being single for six months.
After no success she decided to cancel her subscription.
When she tried to cancel suspiciously eligible men began contacting her.


Some years ago: Class Action Calls Match a 'Scam' / More than 90% of potential dates are "phantoms," suit charges
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/08/class-action-calls-match-scam.html


 
*** Only way to sustain that huge revenue is creating fake profiles from inside to entice customers to subscribe. *** ???
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/only-way-to-sustain-that-huge-revenue.html

 
Last May 2016, I suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others.

http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/suggested-usa-ftc-investigate-several.html


Also be alerted several complaints about Match dot com suggest ... database is full of old & inactive profiles, scammers, fake profiles, etc!
Perhaps Only way to sustain that huge revenue is creating fake profiles from inside to entice customers to subscribe. ??? 

  
Please see also:
LAWSUIT Chad Perkins et al. v. Match Group Inc. et al., case number 1:17-cv-2988
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/lawsuit-chad-perkins-et-al-v-match.html