"Breaking the online dating sound barrier"

Wednesday, August 16, 2017

ElevatedCareers by eHarmony CLOSED, SOLD and REOPEN again.

Tuesday, August 15, 2017

PAPER Personality Based Song (Indian) Suggestions

https://www.ijariit.com/manuscripts/v3i4/V3I4-1238.pdf

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Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)

That is the only way to improve recommender systems, to include the personality traits of their users.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/paper-comparative-study-of-people-to_14.html

They need to calculate personality similarity between users but there are different formulas to calculate similarity.

In case you did not notice, recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry for years, with low success rates until now because they mostly use the Big Five model to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old.

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.
Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?

The same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.
Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

All other proposals are NOISE and perform as placebo !!!
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Security article: Can Online Dating Apps be Used to Target Your Company?

http://blog.trendmicro.com/trendlabs-security-intelligence/can-online-dating-apps-be-used-to-target-your-company/

PlentyOfFish (POF) is revealed as the most dangerous dating app in Britain
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/plentyoffish-pof-is-revealed-as-most.html

USA FTC article: How fast will identity thieves use stolen info?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/usa-ftc-article-how-fast-will-identity.html

Mozilla’s First Internet Health Report Tackles Security and Privacy
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/mozillas-first-internet-health-report.html

article: Fraud and identity theft a real problem for online dating sites!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/article-fraud-and-identity-theft-real.html

A dating site leaked over a million accounts because of bad security
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/a-dating-site-leaked-over-million.html

Security Problem Exposes User Information at Match ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/security-problem-exposes-user.html

Monday, August 14, 2017

WSJ article: "OkCupid Bets That Swipe Left, Swipe Right Is a Dated Concept"

https://www.wsj.com/articles/okcupid-bets-that-swipe-left-swipe-right-is-a-dated-concept-1502676480

WSJ: What is the biggest change happening in online dating right now?

MR. SEIDMAN: I think we are moving away from novelty. Swiping apps went through a novelty phase, with many people trying them out because of their novelty, whether it was really right for them or not. This was great. It helped expand the entire dating-app category and changed the perception of online dating, eradicating any stigma. We’re no longer in that phase of pure novelty, and as new customers choose what dating app to use, they have a range of options, each with a different focus.

Now the question isn’t how you make a dating app, what features you have, but its values—who goes there and what do you stand for? That’s the next frontier in the industry: Why would I use one instead of the other?

I agree, the Online Dating Industry needs innovations.
Please see also graph of Unique Visitors to dating sites and apps in June in USA.
June 2016: 42.7 Million
June 2017: 36.8 Million

From Alexa and SimilarWeb: 2017 worst year ever for the Online Dating Industry???
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/from-alexa-and-similarweb-2017-worst.html
Alexa and SimilarWeb show the rising tide is not happening for Online Dating Industry 2017
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/alexa-and-similarweb-show-rising-tide.html

Match Group's (MTCH) CEO on Q2 2017 Results - Earnings Call Transcript
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/match-groups-mtch-ceo-on-q2-2017.html

PlentyOfFish (POF) is revealed as the most dangerous dating app in Britain
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/plentyoffish-pof-is-revealed-as-most.html

About OKCupid and A list, then lawsuit
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/about-okcupid-and-list-then-lawsuit.html

No one can call Match Group and say them "Hey, Tinder was created as copycat of Badoo, but can not outperfomr it, and also Badoo backed Bumble to fight back and destroy Tinder" ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/match-group-q2-2017-revenue-flat-arpu.html
Also innovations are not adding more bells and whistles to companies that are past their prime and reached operating ceiling like PlentyOfFish, Tinder, Match, OkCupid.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.

WSJ: Some studies show the pages you like on Facebook can say more about your personality than what close friends and family members know. Where do big data and algorithms fall short when it comes to love? How much is big data and how much is nondigital things like chemistry?

MR. SEIDMAN: They’re both super important. The thing that we at OkCupid have going for us is that while we cannot replace real-world chemistry, what we can do is find a lot of people with shared sensibility. In that sense, the advent of apps has been amazing but it doesn’t replace, and it is not meant to replace, the real world.

Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.
Please see article: "Why Brands Need to Understand Personalities in Order to Leverage AI’s Potential"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/article-why-brands-need-to-understand.html

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Saturday, August 12, 2017

article: Why Brands Need to Understand Personalities in Order to Leverage AI’s Potential

http://www.adweek.com/digital/why-brands-need-to-understand-personalities-in-order-leverage-ais-potential/

"The trouble is it’s hard for scientists—much less marketers—to understand what makes a person … well, a personality. "

AI, former eHarmony's Chief Scientist and PsyML (machine learning and big data)
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/ai-former-eharmonys-chief-scientist-and.html

Please DO NOT mistake "artificial intelligence" with a proposal like a Personality Based Recommender System.

Contradictory information from eHarmony and PROOF of FRAUD from the papers they had published using the OBSOLETE NORMATIVE PERSONALITY TEST BIG FIVE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/contradictory-information-from-eharmony.html

Proof eHarmony is intoxicated with "Big Data Analysis"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/proof-eharmony-is-intoxicated-with-big.html
Another FRAUD from eHarmony "What are the odds of love? Rachel Riley reveals all"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/another-fraud-from-eharmony-what-are.html

Finally the perfect dating algorithm? Of course NOT, Big Five test is OBSOLETE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/finally-perfect-dating-algorithm-of.html

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)

That is the only way to improve recommender systems, to include the personality traits of their users.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/paper-comparative-study-of-people-to_14.html

They need to calculate personality similarity between users but there are different formulas to calculate similarity.

In case you did not notice, recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry for years, with low success rates until now because they mostly use the Big Five model to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old.

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?

The same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.
Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

All other proposals are NOISE and perform as placebo !!!

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html