Friday, February 27, 2015

something strange at eHarmony, see screenshots and links


"Argentina Poniente" is a small town in Mexico, cannot be placed in New York

 Please remember:
eHarmony, is a 14+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test that had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
The Big Five normative test had been replaced by HEXACO or Big Six test.

Some screenshots from Match LATAM "redesigned sites".

There are some minor translation mistakes, as usual, as they operate from Brazil in Portuguese language and they do not speak Spanish well.

Prices for Gold and Platinum memberships are:
Gold: USD 47.96 x 6 months, USD 35.98 x 3 months and USD 15.99 per 1 month.
Platinum: USD 95.93 x 6 months, USD 71.97 x 3 months and USD 31.99 per 1 month.
You can only pay by credit card or PayPal.

Success stories seems to be as fresh as from 2006!

Some years ago I reviewed Match LATAM and Match Argentina

Please see also:
MORGAN STANLEY: There is no way lots of people start paying for Tinder

For me it is clear they do not want to innovate. They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.

With 3.5 Million paid members and USD 897 Million in revenue, for me, they reached operating ceiling.

Thursday, February 26, 2015

Australian Competition and Consumer Commission 2014 report

Key findings: 
  •     61% of websites had some form of scam warning while 39% had no information at all.
  •     66% of dating sites operate an automatic subscription renewal policy and continue to charge users for their subscription until they cancel. However, many of them use free trials that are subject to terms and conditions that are only detailed in the fine print agreement.
  •     89% of sites allow members to cancel online
  •     Less than 2% of websites provided specific information about the costs of the service before becoming a member.
  •     46% of sites state in their terms and conditions that profile information may be used for advertising and referral to third party affiliates.

MORGAN STANLEY: There is no way lots of people start paying for Tinder

Do you remember?
Topeka Capital Sees Ad Potential in IAC's Tinder Mobile App???
My answer to the Topeka Analysis: Why Investors Should NOT Be Enthusiastic About Tinder.

article about "Match turns 20 years old"

Match Group - IAC Q4 2014 and FY 2014 results.
IAC-InterActiveCorp (IACI) Q4 2014 - Earnings Call Transcript
"I read through the conference call. Lots of excuses and hand waving...they've already thrown in the towel on 2015 and are now trying to say 2016 will be the great year.
Tinder monetization testing is "solid" which is code for "much worse than we expected."

Please see:
Online Dating Market in the UK: GPB 165 Million
Some Online Dating Market Reports (January 2015)

article "... world’s largest online dating service, Vancouver’s PlentyOfFish ..."

Vancouver startups moving beyond ‘shotgun approach’ to monetization

Despite already being the world’s largest online dating service, Vancouver’s PlentyOfFish (POF) recruited a director of product over the summer to help link potential matches more effectively and entice users to spend more time on the site.
but ...
PlentyOfFish is seen as a casual site!

PlentyOfFish (POF) is past its prime now, but it was a great player at its peak. Also failed with eVow to revolutionize the Online Dating Industry.

Please read:
POF, eHarmony and others hacked 4 years ago

Match, PlentyOfFish (POF) and eHarmony in DEATH SPIRAL?

Big Data use cases at Plenty of Fish ?

PlentyOfFish (POF) decaying in traffic?

Why no one could had copycatted PlentyOfFish (POF)?

 High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Please read: The 8 tips to innovate in the Online Dating Industry!  

Woman Sends USD 1.4 Million to an Online Boyfriend She's Never Met ?

See also:
He sends more than USD100,000 to the wife in Nigeria - he's never met!

OVER 133 Million INACTIVE profiles at Chinese site Jiayuan!
Jiayuan Surpasses 140 Million Registered User Accounts but.... Jiayuan recorded an average of 6.2 million monthly active user accounts in the third quarter of 2014.

Third Quarter 2014 Operational Results

The number of average monthly active user accounts for the third quarter 2014 was 6,168,616, an increase of 13.6% from 5,428,336 in the corresponding period of 2013 and an increase of 8.2% from 5,701,360 for the previous quarter.

The number of average monthly paying user accounts for the third quarter 2014 was 1,522,838, an increase of 11.3% from 1,368,726 in the corresponding period of 2013 and a decrease of 1.2% from 1,542,062 for the previous quarter.
Jiayuan International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China.
Jiayuan to Report Fourth Quarter and Full Year 2014 Financial Results on March 5, 2015

China's Internet Regulator Shuts 65 Dating Sites
They should also remove inactive profiles from online dating sites.
Online dating profiles should have expiration dates!