SA article: "Match Group: Time To Sell"
Last May 2016, I suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others.
Also be alerted several complaints about Match dot com suggest ... database is full of old & inactive profiles, scammers, fake profiles, etc!
Perhaps Only way to sustain that huge revenue is creating fake profiles from inside to entice customers to subscribe. ???
Please see also:
LAWSUIT Chad Perkins et al. v. Match Group Inc. et al., case number 1:17-cv-2988
Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry..
Finally the perfect dating algorithm? Of course NOT, Big Five test is OBSOLETE.
The 8 tips to innovate in the Online Dating Industry!