eHarmony is investing in machine learning to make smarter matches???

https://which-50.com/in-the-age-of-tinder-eharmony-is-investing-in-machine-learning-make-smarter-matches/
 
Alexa and SimilarWeb show NO rising tide for eHarmony in 2018
http://www.alexa.com/siteinfo/eharmony.com
https://www.similarweb.com/website/eharmony.com#overview


eHarmony 2018, instead of innovate in the Online Dating Industry, jokes at April Fools’ Day
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/03/eharmony-2018-instead-of-innovate-in.html

about "Dating website eHarmony's 'scientific' match ad banned" in UK
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/about-dating-website-eharmonys.html

------------------- eHarmony should be closed forever for fraud!
The success rate of eHarmony is less than 10%.
eHarmony is ONLY a 17+  years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test used by eHarmony, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons. It is a HOAX, a FRAUD to use the Big Five normative test in year 2018. 
  eHarmony was copycatted in several countries like
the online dating sites EliteSingles in Canada, Australia, USA, UK, Chile, Mexico; eDarling in Spain, German, France, Russia;
also TeAmo in Russia is another copycat of eHarmony;
esync (eSynchrony) in Singapore,
MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.,
Marrily in India
and
LemonSwan in Germany and other countries. 

The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

All other proposals are NOISE and perform as placebo.