eHarmony Brazil can not take off.

It was launched 2 months ago, it offers a 3 months free membership, but eHarmony Brazil can not take off.

ParPerfeito, one of the biggest competitors in Brazil, is in decadence since January 2009.

DivinoAmor, for religious persons, has no traffic.

Why eHarmony Brazil can not take off?

Lack of local offices, local representatives?
Lack of a big marketing campaign?

Who knows???