Raining Autumn here in South America, and a little birdie had come from the North to tell me PlentyOfFish Media's CEO secretly developing new paid online dating site due to mobile migration is shrinking the revenue of the Online Dating Market a lot. The PlentyOfFish's revenue falling from USD 30 million (2011) to USD 15 million at the end of 2012 because can not show as many ads in mobile devices as in desktops; and ads on mobiles devices has lower CTRs than on desktops.
Remember the previous failures:
PlentyOfFish Marriage Predictor, then rebranded again PlentyOfFish Chemistry Predictor
eVow
UltraMatch
No comments:
Post a Comment