Friday, September 5, 2014

Could Tinder be worth USD1.1Billion by 2015?

The report, by Barclays analyst Christopher Merwin, estimates that Tinder could make USD180Million in 2015, as their active daily users reach 20Million.

I do not agree at all!
Tinder's financials should be quite similar to Badoo, or AreYouInterested,

or MeetMe

or even Zoosk!
(Also it seems Zoosk failed with its IPO
Please see this information from Alexa and Compete, they show IAC's online datig sites reached operating ceiling!

"How Tinder will collapse"

Facebook allows minors to use it (people from 13 to 17 years old)
Online Dating is NOT for minors.
The IAC is not going to conduct Identity Verification to screen all Tinder's members.
It seems Tinder is like Chatroulette but it will collapse like Skout.
When the IAC Personals bought OKCupid (3+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead, as the copycat of Badoo. Tinder is only a cheap marketing tool to send prospective clients to Match and make them paid there, but it seems there is a divorce between Tinder and Match just now! Perhaps the IAC will "discretely bury" Tinder soon, it will absorb it and merge with Match mobile (with Stream and Mixer features) as soon as possible.

For me; it is clear the IAC acquired FriendScout24 (old and obsolete site) and HowAboutWe (as gift) because they do not want to innovate. They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.

Please read:

(Rumor) Benchmark May Invest In Tinder At A Valuation As High As USD1B ?

Article At Jewish Journal: "Meet The Jewish Founders Of Tinder"

Article "Lucky In Love: How Media Giant IAC Won Online Daters' Hearts"

about Dataclysm, the new book from OKCupid (IACI)

The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms. No one compatibility matching method is Scientifically Proven. The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.
The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony/EliteSingles/eDarling, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia’s Communities, PlentyOfFish, Parship/eCift, and others).

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

The 8 tips to innovate in the Online Dating Industry 2014!  

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

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