How much money will you need to destroy Tinder forever launching an improved copycat of it? Like Facebook destroyed MySpace during 2009.
Less than USD100 million, but that is done, it is Bumble (backed by Badoo).
At the "mobile dating apps U.S. Market Share by Session" graph I do dot see data from PentyOfFish (aka POF) and Badoo, or MeetMe (MEET) Something is wrong there.
It is a shrinking market.
Like Microsoft Encarta cannibalized Encyclopedia Britannica.
Then years later, Wikipedia destroyed Microsoft Encarta.
Have you seen the annual revenue of Match, Chemistry, OkCupid, Meetic, and other IAC's (nasdaq: IACI) online dating sites excluding Tinder? In the range of USD 800 Million with profits. The prospective revenue of Tinder is no more than USD 100 million because it will not outperform Badoo. As a social discovery site, Tinder, could make no profit at all, like Zoosk! (pending: ZSK)
Recently, Badoo backed Bumble (by former employees of Tinder) in order to compete with Tinder.
The mission of Tinder was to destroy Badoo, Zoosk, HowAboutWe, Spark Networks' sites, Snap Interactive's sites and others similar to them (social dating, social discovery)
Tinder failed in that mission and now is destroying Match (cannibalizing it from inside)
"online dating" is a broad concept to define a large group of different proposals.
Social dating is vaporware.
The Online Dating Industry does not need any improvement. It does need INNOVATIONS!
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".