about article "Online dating has become a hobby, one that is often not even that fun"

Dating has gone from seeking soulmates to swiping faces to kill time

http://scroll.in/article/778034/online-dating-has-become-a-hobby-one-that-is-often-not-even-that-fun

Lack Of Innovation & Decadence can summarize the Online Dating Industry for years.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.

C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/09/likeli-likeit-likebright-12like-and-more.html

USA FTC Chief Technologist Ashkan Soltani On Algorithmic Transparency And The Fight Against Biased Bots
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/usa-ftc-chief-technologist-ashkan.html

I live in a South American country and I am really astonished to see how online daters in "1st World" countries are really victims of human experimentation. No actual online dating site  is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members.  

The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms.
No one compatibility matching method is Scientifically Proven.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own.

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests". 

The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms. 

Not 100% better, 100 TIMES better
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/lifeproject-method-versus-eharmony.html     
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/11/article-sorry-singletons-but-dating.html