article about "Facebook's new dating service is flopping."

https://www.bostonglobe.com/lifestyle/2019/11/08/facebook-new-dating-service-flopping-tried-for-week-find-out-why/LT6j2wsvMepzTA9Y19CqqJ/story.html
 
Facebook Dating: 80 percent of people who used it in test countries came back every week
https://onlinedatingsoundbarrier.blogspot.com/2019/10/facebook-dating-80-percent-of-people.html


SA article: Match Group: Super Like It
http://onlinedatingsoundbarrier.blogspot.com/2019/11/sa-article-match-group-super-like-it.html

Funds managed by Blackstone (BX) are taking a majority stake in MagicLab
http://onlinedatingsoundbarrier.blogspot.com/2019/11/funds-managed-by-blackstone-bx-are.html

Match Group Stock Is Rising After Analyst Says Facebook Dating Isn’t a Threat ???
http://onlinedatingsoundbarrier.blogspot.com/2019/10/match-group-stock-is-rising-after.html



The Online Dating Industry needs INNOVATIONS, not more bells and whistles. 
The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views". 

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
 
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.
http://onlinedatingsoundbarrier.blogspot.com/2014/05/lifeproject-method-versus-eharmony.html