Jazzed powered by eHarmony

Online Dating Sites can be classified as:
1.0: "Browsing/Searching Options, Powerful Searching Engines"
1.5: "Unidirectional Recommendation Engines"
2.0: "Matching based on Self-Reported Data / Bidirectional Recommendation Engines"
3.0: "Compatibility Matching Algorithms"

Jazzed, the low quality online dating proposal powered by eHarmony is 1.0.

Jazzed is FREE and it will always be FREE for ever. It is not designed to compete with Match, a 2.0 site.
If eHarmony can spend USD millions in a big marketing campaign celebrating its 10th Anniversary, eHarmony can run a FREE online dating site.
Jazzed is designed to leverage eHarmony, a FREE site to leverage a PAID one.

Jazzed is going to compete with PlentyOfFish and OKCupid.
PlentyOfFish and OKCupid are freemium sites, but at Jazzed, I think they will suggest to upgrade migrating to eHarmony.

Some questions are:

"Are you looking for a long-term relationship that could lead to marriage?"
"Do you personally know someone who has had success with online dating?"

Some questions have a post-it note at the right saying
"Honesty is best here" when they ask about your height.
"Remember, real peoples, real profiles" when they ask "What's your body type?"
"This is important for some people" when they ask "How often do you smoke?"
"Help us find someone you'll be in sync with" when they ask "How often do you drink?"








They also ask you about holidays and movies, and the pictures for movies are exactly the same
as the ones at eHarmony when they ask the same question as part of "something to talk about" questions.







Jazzed also includes a mini-guided communication process when you plan to send a message to a person.






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Free/freemium online dating sites are marketing tools, when free users got tired of free sites, they migrate to a paid one.

The revenue of PlentyOfFish is USD 30million per year, the revenue of Match/Chemistry is over USD 340 million per year, the revenue of eHarmony is estimated over USD 250 million per year.

Some time ago, Match/Chemistry had launched (and closed) a free site name DownToEarth (then rebranded to STiR and closed). I think the people at eHarmony had learned from that failed experience.

PlentyOfFish is big and strong in Canada, United States and the United Kingdom, the same markets where eHarmony is also big and strong.
eHarmony had been spending money at PlentyOfFish, showing eHarmony's ads.
I am not sure if eHarmony also places ads at OKCupid. (I mostly use Firefox browser with AdBlock plus add-on and I never see ads)

But Jazzed, the low quality online dating proposal powered by eHarmony, is 1.0, only a Search Engine. Nobody is going to pay for a Search Engine, because PlentyOfFish and OKCupid are free.
People pay for online dating 3.0 "Compatibility Matching Algorithms" like Chemistry and eHarmony.

If eHarmony can spend USD millions in a big marketing campaign celebrating its 10th Anniversary, so eHarmony can run a FREE online dating site.

The questions when you are filling your profile include:
"Are you looking for a long-term relationship that could lead to marriage?"
"Do you personally know someone who has had success with online dating?"

My bet is Jazzed is FREE and it will always be FREE for ever, with the only purpose to leverage eHarmony, to convert free users to paid clients migrating from Jazzed to eHarmony; and try to destroy .... PlentyOfFish.


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The fake/dummy female profile I had invented at Jazzed was detected and deleted in less than 3 hours.
I always create fake/dummy males/females profiles at online dating sites for test purposes, but it is the first time I saw a so fast action, to detect and delete, at Jazzed they are really checking each and every profile.
(I have dynamic IP address, so every time I reset the modem, I change my IP. I normally change my IP more than 20 times per day)
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