Women were attracted to photos of men, but it was not tested if they really were attracted to the real men.
"Red, Rank, and Romance in Women Viewing Men"
"Romantic Red: Red Enhances Men's Attraction to Women"
ppt presentation of the above paper
as the sweaty T shirt experiment where women found the perspiration scent of some men very attractive, but it was not tested if they really were attracted by the real men.
1- What is important in attracting people to one another may not be important in making couples happy.
Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are differents ways to calculate similarity, it depends on how mathematically is defined.
2- At "Human oestrus" Gangestad & Thornhill showed
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
and at "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa said
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."