Wednesday, December 8, 2010

Online Dating Industry 2011, predictions

Main prediction for the Online Dating Industry 2011: The Online Dating Fatigue Phenomenon will get even worse during 2011.

PlentyOfFish had reached operating ceiling, now decaying. eVow can not take off

eHarmony USA losing traffic. You will see daters leaving in droves from old paid sites like Match, Chemistry, True, eHarmony, PerfectMatch, Be2, Parship, Meetic, etc.

MySpace is going to be the biggest dating application for fun, in ... Facebook!!!
MySpace NOW is a deliberately social dating site; for fun, for entertainment purposes, for instant gratification but nor for serious dating with commitment.
It is clearly a threat to all dating applications at Facebook and PlentyOfFish / OKCupid.

Mr. Greg Blatt named CEO of IAC? He is only a lawyer. He is not going to innovate in nothing.
My bet: He will continue to acquire rotten tech companies in order to show some kind of success, show achievements, show milestones during his tenure.

The entire Online Dating Industry for serious daters in 1st World Countries has:
* No Legislation.
* No Quality Norms.
* Low reliable background checks.

The entire Online Dating Industry
for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%),

There is a range convergence phenomenon between the 3 mains tools online dating sites offer now: Searching by your own, Recommendation Engines and Compatibility Matching Methods based on proprietary models or the Big5. Any member receives on average 3 to 4 prospective mates as selected / recommended / compatible for dating purposes per 1,000 members screened in the database.
They all 3 are performing the same for serious daters, with a high percentage of false positives, like gun machines firing flowers.

The Online Dating Industry needs innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.

WorldWide, there are over 5,000 online dating sites
but no one is using the 16PF5 (or similar test) to assess personality of its members.
Without offering the 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

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