Monday, December 20, 2010

Dannon's Activia, DanActive health claims draw USD21M fine.

Dannon in USA — part of the world's biggest yogurt maker Danone— agreed to pay a USD21 million fine and stop making exaggerated health claims for two popular Dannon products under a settlement with the federal government and attorneys general from 39 states on Wednesday 15th.

It follows Monday's USD2.1 million FTC settlement with kids-vitamin maker NBTY over unsupported health claims and because the products didn't have the amount of omega-3 claimed.

The government says Dannon will stop claiming that one daily serving of Activia yogurt relieves irregularity and that DanActive helps people avoid catching colds.

"These types of misleading claims are enough to give consumers indigestion," FTC Chairman Jon Leibowitz says. "Companies like Dannon shouldn't exaggerate the strength of scientific support."

Exactly the same should be applied for the Online Dating Industry: eHarmony, Chemistry, PerfectMatch, PlentyOfFishMarriagePredictor, MeeticAffinity, Parship, Be2, and others.

See the article:

"The horse named Jim in the Online Dating Industry"

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