Monday, March 26, 2012

Fernando's self interview 2012. It is all about innovation!

Nobody better than Fernando to interview Fernando.

- Fernando, you were interviewed 3+ years ago at Online Personals Watch.

- Yes, that interview is still fresh & valid, and I want to add:
I had noticed C-Level executives are more worried about their golf scores than their company's long term strategy and innovations.
During 2011, Mark Brooks had published the paper "How has Internet dating changed society?"  and the word INNOVATION/s is mentioned only once by him, not by the other 39 executive members of the Internet Dating Executive Alliance.

The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
The biggest scammers are not from Ghana or Nigeria. They are precisely marketing executives from big sites. They use credit card billing trickery.
Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. Innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones.

The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms like ISO 9001:2008 for customer service, except for the Indian company Shaadi.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).

WorldWide, there are  over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

- Fernando, talk me about Innovations for the Online Dating Industry.

- The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

Personality Based Recommender Systems are the next generation of recommender systems because they perform FAR better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users.

Actual online dating sites offering compatibility matching methods are only fueled by big marketing budgets and not by serious scientific evidence. No one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer_reviewed Scientific Paper. They are all like placebo, because
* Actual online dating sites offering compatibility matching methods, when calculating compatibility between prospective mates, have less or at least the same precision as searching on one's own. [in the range of 3 or 4 persons compatible per 1,000 persons screened]
* That is because they use:
a) simplified versions of personality traits, instead of the 16PF5 or similar with the complete inventory (16 variables)
b) inadequate quantitative methods to calculate compatibility between prospective mates, like eHarmony which uses Dyadic Adjustment Scale or other sites which use multivariate linear / logistic regression equations o other equations.

I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.

Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!

The only way to achieve that is:
- using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5.
The ensemble of the 16PF5 is: 10E16, big number as All World Population is nearly 7.0 * 10E9
- expressing compatibility with eight decimals, like The pattern
4 is 92.55033557% +/- 0.00000001% similar to the pattern
Using a quantized pattern comparison method (part of pattern recognition by cross-correlation) to calculate similarity between prospective mates.

That is the only way to revolutionize the Online Dating Industry.

All other proposals are ………… NOISE!

- Fernando, What had you been doing during the last years?

It is 11 years now I am trying to launch my online dating project, called LIFEPROJECT METHOD.

I had understood -in 2003- first and better than anybody the "online dating sound barrier" phenomenon, but it took several years to me to understand that sometimes you can not launch anything new without destroying pre-existent proposals.
The Online Dating Industry needs a revolution, a major cataclysm to extinguish the big, old and obsolete dinosaurs (eHarmony, PlentyOfFish, Match/Chemistry, PerfectMatch, Meetic, Parship, etc) and leave room for new opportunities.

I want to be that cataclysm and of course I have a 7 pillars strategy:
* Lawyers: Since some years ago I had been secretly assisting lawyers who sue online dating sites for fake/inactive profiles, sending them screenshots and other valuable information. I will continue and incentivize them during 2012.
* Consumers' Associations: Since some years ago I had been secretly denouncing several online dating sites for fraud at several Consumers' Associations worldwide. I will continue.
* Journalists: I continually contact the writers / journalists who write articles in several newspapers/magazines sending them my point of view, saying why the entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).
* Researchers: Since 2005 I had been heavily contacting Academics. All the new and fresh research is over my desk. Nearly all the Researchers know who I am.
* Executives from old competitors and newbies: I had contacted all of them and they are very comfortable attracting, converting and retaining subscribers with automatic renewal of their subscriptions and other credit-card billing trickery, than offering a good compatibility matching method. They really do not want to innovate.
* Some dissatisfied daters from eHarmony, True, Meetic, Parship, Chemistry, PerfectMatch, PlentyOfFish, Be2, and other sites had been contacting me with complaints. I encourage them to denounce those dating sites in  Consumers' Associations.
* Investors: I had been contacting them since 2001. They had been fascinated by social networking utilities and mobile applications but very few had invested in online dating sites. So I had contacted the ones which invested in Engage, Be2, and others and said "hey, you had wasted your money". And when a new investment is done I send them an email saying "stupid investor series, today: you"

- And White-Hat Hackers, the good ones?
- I am not involved with them but I suspect they read my blog.

The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Microsoft, Twitter are successes in Argentina.
NO online dating company (for serious daters) has success here in Argentina (Match, Meetic, eHarmony, Chemistry, PerfectMatch, PlentyOfFish, OKCupid, etc) nor Brazil or other South American country. Badoo seems to be getting some traction for fun dating, for flirting purposes, but it is full of men and has little women.
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

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