Mashable had published an article saying SNAP Interactive is re-launching its Facebooksynced dating site AreYouInterested as a social discovery website.
social discovering / social dating is illusory/vaporware.
People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching.
See failed proposals like SmartDate, HowAboutWe, Zoosk in decadence since months, Zingl, Engage (then rebranded to Ignighter group dating), Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.
PERSONALITY SIMILARITY and not "meet other people with similar interests"
What comes after Social Networking?
My bet: The Next Big Investment Opportunity on the Internet will be .... Personalization!
Based Recommender Systems and Strict Personality Based Compatibility
Matching Engines for serious Online Dating with the normative 16PF5
personality test. The market remains enormous!!