eHarmony UK continues ‘Brains behind the Butterflies’ campaign with fresh ad

eHarmony UK continues ‘Brains behind the Butterflies’ campaign with fresh ad
http://www.thedrum.com/news/2016/03/11/eharmony-continues-brains-behind-butterflies-campaign-fresh-ad
https://www.youtube.com/watch?v=nTVM6NZWOLc

eHarmony, is a 15+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget. 
eHarmony is using the Big Five (Big5) normative test that was revealed as incomplete, incorrect and obsolete personality test. It was replaced by the Big Six a.k.a HEXACO test.
Also eHarmony has no Scientific proof its algorithm is better than searching by your own!

Moreover.
eHarmony DOES NOT PROMOTE any more  "The Book of You"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/11/dating-sites-using-big-five-normative.html

 eHarmony DOES NOT PROMOTE itself any more as "scientifically proven"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/eharmony-uk-redesign-and-scientifically.html
 
 before:
http://www.eharmony.com/press-release/37/
http://www.eharmony.com/press-release/5/
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/04/eharmony-is-not-scientifically-proven.html