Tuesday, April 26, 2016

PAPER Predicting personality traits related to consumer behavior using SNS analysis

Unfortunately the Big Five normative personality test is obsolete, it has been proven as an incomplete and incorrect model of personality. The HEXACO (a.k.a. Big Six) is another oversimplification. 
The BIG5 normative personality test is the biggest mistake Psychologists made since several years ago.
The BIG5 is also known as the Five Factor Model theory of personality traits, a psychological model based on research by 
Paul Costa and Robert McCrae.


Please see:
Artificial intelligence: Can Watson save IBM?

Personality as a metric for topic models on social networks 

BOOK: Recommender Systems, The Textbook http://onlinedatingsoundbarrier.blogspot.com.ar/2016/04/book-recommender-systems-textbook.html

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)

That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users.

In case you had not noticed, recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry. 

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?
he same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.  LIFEPROJECT METHOD

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