Sunday, June 5, 2016

MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine

Quite similar to Affinitas GmbH.
Can not outperform eHarmony Inc.
Founded in October 2013 by 3 workaholics Managing Directors with no previous experience in the Online Dating Industry.
MiMediaManzana is a eHarmony-style
copycat online dating proposal for serious daters like EliteSingles by Affinitas GmbH.
Operating at a loss since started.
800,000 daily users from Peru, Mexico, Chile and Colombia. Pacific Alliance countries.
70% of traffic comes from smartphones.
They need over USD600,000 in a third round of funding.
Think mobile is the future.

Managing Directors can not innovate in the Online Dating Industry.

It will be a case of study for .... 
"Stupid Investors' series"

Suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others. 

EliteSingles (Affinitas GmbH.) Silly Global Rebrand WITH NO INNOVATION!

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

Please read: The 8 tips to innovate in the Online Dating Industry!

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms. 

The next wave of innovation!

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  All other proposals are NOISE and perform as placebo.

No comments:

Post a Comment