While dating apps are still a small app category — they only make up 4 percent of the global mobile population, whereas gaming users make up 77 percent — there's definitely some unique behavior around them.
Mobile advertising platform StartApp decided to get to the bottom of dating app behavior (and mobile behavior in general) by looking at data from 1.4 billion global users, since January 2015. From where dating apps are most popular around the world to how many dating apps most people use at once, here's what you need to know about how singles around the world use dating apps from StartApp's report:
1. USA Loves Dating Apps
2. Most People Only Use ONE Dating App
3. There's A High Concentration Of Users In A Few Top Apps
Please see also:
article and paper: Dating Apps Are Basically Useless For Finding Dates, Says Sad New Study
Facebook’s Algorithm Changes Leave Dating Apps Frustrated By Reach Restrictions.
article " I tried all the dating apps so you don't have to "
Law article suggests USA FTC goes for Match Group ?
PAPER A First Look at User Activity on Tinder
Why Dating On Facebook Is Better Than Dating On Tinder?
Security issues in mobile dating applications: attacks, malware and phishing. (via singleboersen-vergleich)
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
The Secret Sauce Behind Online Dating ? There is no one yet!
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
All other proposals are NOISE and perform as placebo.