Pheramor DNA-Based Dating Using 'Attraction' Genes Attracts Questions

https://www.acsh.org/news/2018/02/03/dna-based-dating-using-attraction-genes-attracts-questions-12516
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/hoax-alert-today-pheramor-new-online.html
https://www.nature.com/articles/nbt.4002

Unless they can prove their method can match prospective partners who will have more stable and satisfying relationships (and very low divorce rates) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of the members of the site: It is a HOAX, a big FRAUD. 
"Mr Right or Ms Right" OR The one or your soulmate or the perfect match does not exist!
It will only exist a pool of compatible persons, not more than that.
No online dating site can promise you to find "the one" or "your soulmate" or a "perfect match".
Moreover the person you are looking for does not exist or if it exist, he/she does not want to meet you because your are not compatible.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/09/online-dating-pioneer-algorithmic.html
 
Genetic Matchmaking is mainly  based on the T_shirt Experiment that only proved:
normally cycling women (not pregnant and not taking contraceptive pills) are (temporarily) attracted by the perspiration scent of clothes used by men with a Major Histocompatibility Complex MHC more dissimilar to theirs,
and not proved: women attracted by those men for long term mating with commitment.
and
2 Scientific Papers debunk their claims.
1) "Human oestrus" Gangestad & Thornhill (2008)
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/about-article-pheramor-at-gizmodo.html
2) "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa (2009)
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."
................
"...., Roberts et al. attempted to eliminate these potential confounds by adopting a within-subject design in which women's mate preferences were assessed before and after they began taking the pill. Women starting the pill showed a significant preference shift towards MHC SIMILARITY compared with three months before the pill was taken, a shift that was not observed in the control group of normally cycling women."
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/09/dnaromance-introduces-chemistry-to.html
Please remember personality = temperament + character
Personality is composed of two basic types of traits:
traits that an individual acquires, dimensions of character;
and
traits with biological underpinnings, dimensions of temperament (Cloninger 1987)

What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."