New Silly Report "The Happiness Index: Love and Relationships in USA" by eHarmony

https://www.prnewswire.com/news-releases/64-percent-of-americans-say-theyre-happy-in-their-relationships-300595502.html
 
eHarmony is a 17+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2018)  
 
Remember Singles in America: Match Releases Largest Study on U.S. Single Population for Eighth Year
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/02/singles-in-america-match-releases.html
Same Rubbish as every year, no scientific research, no innovation for the Online Dating Industry.
SA article: Match earnings call: Plans for 2H deceleration, mentions tech patent
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/02/sa-article-match-earnings-call-plans.html


The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

All other proposals are NOISE and perform as placebo.