Wednesday, January 4, 2012

eHarmony claims 12 million users and Match Latam, 30 million



In 2012 eHarmony claims 12 million users.
In Latin America, Match claims 30 million users.

But how many of those 12 million users claimed by eHarmony are active?
My bet: less than 1 million, so 1M/12M is 8.33%.
8.33% of eHarmony's database is useful.
The rest, 11 million are inactive or fake profiles!!!

As for Match Latam, which also owns Meetic (ParPerfeito in Brazil), my bet is: only 200,000 paying members in Latin American countries (Brazil, Mexico, Colombia, Venezuela, Argentina, Chile, Bolivia, Peru, Uruguay, Paraguay, Ecuador)
200,000/30M is 0.67%, i.e. less than 1% of Match Latam database is useful.

No comments:

Post a Comment

Hinge’s CEO says dating isn’t something people should leave up to AI

 El CEO de Hinge asegura que la gente no debería dejar las citas en manos de la IA https://www.infobae.com/fortune/2025/06/27/el-ceo-de-hing...