Sunday, January 29, 2012

Who's Telling You The Truth About Dating Algorithms?

The online dating industry is a USD4 billion business (global market). [USD 4,000 million]

"... Dr. Eli Finkel (Northwestern University), Schwartz's younger colleague in the behavioral sciences, who staked out his own territory as industry-scold, denouncing eHarmony, one of the largest dating sites in the world and the first to market a scientific approach to matching. eHarmony has refused to reveal its algorithm, Finkel said, and therefore the company should not advertise a scientific approach to matching until it can show, publicly, that its system works according to the standards of scientific rigor. "

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