http://www.dailymail.co.uk/The same could be applied for the Online Dating Industry.
femail/article-2985000/An- online-artist-stole-face-one- man-s-photos-used-groom-20- young-women-teen-girls-web. html
Do you remember?
"Evan Spencer, had said that despite the fact that anti-scammer technology is available, Match fail to use such things as face-recognition software – which would have discovered that her pictures were being used hundreds of times. "
Last August 2011 when a U.S. Class Action Called Match a 'Scam' / More than 90% of potential dates are "phantoms," suit charged then Match had morphed its marketing campaign.
When I was interviewed last January 2011 by "Caras y Caretas" (summer in Argentina) I thought there were going to be a big scandal, because former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina, but nothing happened.