Saturday, February 13, 2016

Another eHarmony style copycat: MiMediaManzana (from Peru)

I had reviewed MiMediaManzana several times, now received redesign, it looks as a good eHarmony style copycat.
Instead of the normative Big Five test, it uses an ipsative proprietary test quite similar as the one used at  Chemistry (by Dr. Helen Fisher; A 56-item temperament measure, the Fisher-Rich-Island Neurochemical Questionnaire (FRI-NQ) was used to assess compatibility between participants.)

Please remember: 
Ipsative tests are based on forced choice questions and responses. Each choice is scored. These scores can only represent the relative strengths of the person being tested and cannot be compared to any other individuals. Such tests can typically be identified in the marketplace by the test asking the person to ‘describe themselves’.
Unfortunately, all ipsative tests (self-descriptive questionnaires) like Myers-Briggs Type Indicator (MBTI) or DISC (Dominance, Inducement, Submission, and Compliance) or the Swiss 16PT are obsolete.

Normative tests measure quantifiable characteristics on individual scales. These scales can vary independently. Also the scores can measure the characteristics of an individual against confirmed patters of normality (e.g. normal distribution or Gaussian distribution). Normative testing allows people to be compared to particular groups, populations, or jobs.
Normative testing generally has a higher validity than ipsative.

The 4 biggest eHarmony's copycats

With less than USD10 Million you can copycat eHarmony 
 innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever. 

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