Tuesday, August 1, 2017

about SA article: Match: Dating In The Digital Age


"The company’s growth strategy focuses on product development, innovation and differentiation. Specifically, Match expects to deepen its capabilities on location-based technology, video, game dynamics and AI, among other factors."
I do not agree. The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence. 

"Match has roughly 59 million monthly active users (MAUs) and 4.7 million paid members." == less than 8% conversion rate. It is said it is over 24% for eHarmony Inc.

"For example, OkCupid was purchased in 2011 and POF (PlentyOfFish) was acquired in 2015."
The Match Group overpaid for PlentyOfFish (It was insane, USD 575 Million for PlentyOfFish that past its prime 3 years ago).  The Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
When Match Group (fka IAC Personals) bought OKCupid (6+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC / Match Group "acquired" HatchLabs to "develop" Tinder copycat of Badoo.
Then Badoo backed Bumble to fight back and destroy Tinder.

also MTCH has a Big Debt
it is fully controlled by one man.

As per Meet Group, 85 % of Total Revenue Meet Group (MEET) comes mainly from Advertisement, USD 17 Million, not Subscriptions as Match Group, or other online dating sites!

eHarmony is a 17+ years old obsolete site.
The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.

eHarmony is in big war with its copycat, EliteSingles since May 2012, after former eHarmony's CEO refused to fully acquire its mother company Affinitas GmbH.

Please see:
Ms. Mandy Ginsberg, CEO Of Match in 2 different BI articles?

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