Monday, August 14, 2017

WSJ article: "OkCupid Bets That Swipe Left, Swipe Right Is a Dated Concept"

WSJ: What is the biggest change happening in online dating right now?

MR. SEIDMAN: I think we are moving away from novelty. Swiping apps went through a novelty phase, with many people trying them out because of their novelty, whether it was really right for them or not. This was great. It helped expand the entire dating-app category and changed the perception of online dating, eradicating any stigma. We’re no longer in that phase of pure novelty, and as new customers choose what dating app to use, they have a range of options, each with a different focus.

Now the question isn’t how you make a dating app, what features you have, but its values—who goes there and what do you stand for? That’s the next frontier in the industry: Why would I use one instead of the other?

I agree, the Online Dating Industry needs innovations. 

Please see also graph of Unique Visitors to dating sites and apps in June in USA.
June 2016: 42.7 Million
June 2017: 36.8 Million

From Alexa and SimilarWeb: 2017 worst year ever for the Online Dating Industry???
Alexa and SimilarWeb show the rising tide is not happening for Online Dating Industry 2017

Match Group's (MTCH) CEO on Q2 2017 Results - Earnings Call Transcript

PlentyOfFish (POF) is revealed as the most dangerous dating app in Britain

About OKCupid and A list, then lawsuit

No one can call Match Group and say them "Hey, Tinder was created as copycat of Badoo, but can not outperfomr it, and also Badoo backed Bumble to fight back and destroy Tinder" ?
Also innovations are not adding more bells and whistles to companies that are past their prime and reached operating ceiling like PlentyOfFish, Tinder, Match, OkCupid.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.

WSJ: Some studies show the pages you like on Facebook can say more about your personality than what close friends and family members know. Where do big data and algorithms fall short when it comes to love? How much is big data and how much is nondigital things like chemistry?

MR. SEIDMAN: They’re both super important. The thing that we at OkCupid have going for us is that while we cannot replace real-world chemistry, what we can do is find a lot of people with shared sensibility. In that sense, the advent of apps has been amazing but it doesn’t replace, and it is not meant to replace, the real world.

Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.
Please see article: "Why Brands Need to Understand Personalities in Order to Leverage AI’s Potential"

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

The 8 tips to innovate in the Online Dating Industry!

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