Wednesday, January 10, 2018

about Spark Networks SE (NYSE American: LOV) Rings the NYSE Closing Bell


eHarmony pays USD 1.2 million to settle auto-renewal lawsuit
about "Dating website eHarmony's 'scientific' match ad banned" in UK

Last May 2016, I suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others.

Spark Networks (LOV) Investor Presentation - Slideshow 7 DEC 2017 (Affinitas, EliteSingles)
EliteSingles / eDarling sites are only copycats of eHarmony.
A prospective client will not perceive eDarling / EliteSingles sites as better, superior or different than eHarmony's ones.
It is also said EliteSingles USA churn rate 87% every 5 months! 

Match Group is 10 times bigger than Spark + Affinitas merge in revenue.
eHarmony is 2 or 3 times bigger than Spark + Affinitas merge in revenue and eHarmony has 750,000 paid subscribers and Affinitas in the range of 380,000.
eHarmony's sites are 3 times bigger in active users and revenue than EliteSingles's sites.
And worse, NYSE:LOV can not beat and will never beat eHarmony Inc. in United Kingdom, Australia, Canada and United States.

eHarmony is a 17+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2018)  

The same for eDarling and EliteSingles sites!

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