Full article at IAE CIMEL
54.9% Argentineans
47.9% Brazileans
41.0% Mexicans
usually log in to social networks.
Argentineans use mostly Facebook, not only for socialize but also for search and chat purposes.
In all three countries, it imposes a social use of Internet (66% for Argentina), followed by work (29%), study (23%), games (10%), recreation (5%), seeking information (9% ) and shopping (3%). In the case of social networks, the favorite activities of Argentines are uploading photos (81%), update the status (59%), discuss (82%), seeking information (48%), upload and view videos (38% ), join groups (36%), play (34%), information about events (31%), sharing publications (24%), comment on current events (22%) and receive information about releases (15%).
Social networks are also the most popular activity among those who access the Internet from the cell at a rate of 75.9% among users. In Mexico the percentage is 60% and 53% in Brazil.
Another fact: more than a third of Argentines of segments related to technology follow a brand in a social network.
The researchers did not use classical concepts of natives or digital immigrants and created new categories.
So they identified those living the technology as a "means"(42.9% of the Argentines), a tool that provides comfort and, although essential, do not feel absorbed.
Followed by those who perceive the technology as "alien" (34%) and finally those who live as "self" (23.2%), and that permeates all aspects of your life: sleep, leisure and sociability.
In Brazil, the highest percentage (39.1%) were the "self", while in Mexico the majority (55.5%) feels technology as "alien".
Among the Argentineans highlights two subcategories: the "sociodigitales" (9.2%), immersed in the digital reality but with "a life beyond the technology" and "tecnoholic"(14%), aware of the negative impact that Internet in your personal life "less leisure or face to face with their friends" could not live without it.
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