Sunday, May 29, 2011

Your Online Dating Site Will Fail

Martin Zwilling had written the article "Startups: Your Online Dating Site Will Fail" 22 months ago, last July 2009
Now he upgraded the article to "Six Reasons To Rethink Your Online Dating Site"

I agree that "Investors are looking for real innovation, not copycats with more bells and whistles. So are customers. Let's give it to them."

Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms. No one compatibility matching method is Scientifically Proven.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).
The Online Dating Industry needs a major cataclysm to extinguish the big, old and obsolete dinosaurs (eHarmony, Match/Chemistry, PerfectMatch, Meetic, Parship, etc).

The 3 latest discoveries in theories of romantic relationships development is the source to find the innovations the Industry needs.:
1) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
2) Behavioural Matching recommends people based on the type of person you have sent emails to, replied to, clicked on in search results and gone on dates with, but .... persons/people often report/select partner preferences that are not compatible with their choices in real life, that is why Behavioural Recommender Systems / Recommendation Engines perform so bad.
3) compatibility is all about STRICT personality similarity between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

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