Wednesday, July 27, 2011

IAC Q2 2011

Personals: Match launched a tender offer for the 73% of Meetic that it does not already own; Core subscribers grew 17%; OkCupid grew active users 14% since its acquisition in Q1 2011; OkCupid founders formed M-8, an internal group that will develop new products to help people meet online.
"new products to help people meet online" ???
OkCupid founders are 4 mathematicians from Harvard University who had the opportunity to do big things, but instead they had created a rubbish online dating site (OkCupid). Anxiously expecting what they are going to "develop" (a copycat of Badoo with rubbish tests?).
new products == innovations. 
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
II) People often report partner preferences that are not compatible with their choices in real life.
III) Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

The IAC had acquired:
PeopleMedia communities

but they can not reach and sustain more than 2,000,000 paying subscribers!!!

No comments:

Post a Comment