Saturday, September 17, 2011

Be2 death

More than 1 year ago, I had written about "Be2 game over I was right.
Be2 claims now 25.759.333 Registrered Members, but nobody uses it.
You can check Be2's several domains using Alexa and you will discover low traffic and high bounces rates.
Here the sample for France, the reader can check the other domains, some of them with no traffic at all.

The same is also valid for their casual site, C-Date.

Be2 SHOULD BE A CASE OF STUDY of how internationalization had failed.
eHarmony, Match and Meetic also in the same road.

The team never understood how to innovate in the online dating arena.

How much money did Be2 lose? Over 15 million Euros?

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