MindMetrics Image based Compatibility Tool

MindMetrics Image based Compatibility Tool says:
"What is MindMetrics?
* An image based compatibility tool
* A form of thin slicing
* A novel solution to an age old problem
* A paradigm shift in personality matching
 MindMetrics is a simple straightforward compatibility filter that uses picture sets to help identify like-minded people in a safe and fun environment.
The heart of this new site associates people of like personalities with each other using social science and a thin-slicing algorithm.
Similar to many of the case studies Malcolm Gladwell cites in his #1 National Bestseller BLINK; The Power of Thinking Without Thinking, the website uses Scientifically-Based Predictors that present a paradigm shift in matching technology.
Different than all of the other existing social networking or dating sites, the MindMetrics Science of Simplicity transcends language, race, gender, religion, and politics.
The patent pending thin-slicing algorithm virtually eliminates the flaws found in conventional compatibility testing systems where:
*  People try and answer what they think the right answer is.
*  Self perception is almost never accurate.
*  The meanings of answers vary wildly from one person to another.
MindMetrics is not another questionnaire that converts answers into personality descriptions that guess whether you are truly generous, compassionate, or lovable.
MindMetrics is a revolutionary system that pulls back the curtain and matches the real you with people that can stand being around you.
Give it a Try Today it's completely FREE, and Invite your friends, foes, and colleagues to see if you are truly a match.

Sincerely,
Dr. Jali A'mita"

I used Google to check this Dr. Jali A’mita and nothing appears!!! It seems Jali A’mita is an invented name.

It also seems there are over 430 pairs of photos to choose (picture sets). More pairs of photos you rate, less compatible you are with other members!
Anyway it is only a graphic ipsative instrument, a HOAX.

I would LOVE to see a Scientific Paper showing how choosing photos between pairs of them can associate people of like personalities with each other. Because if choosing photos are the same as choosing songs (shared music preferences), value expression through music is likely to lead to social bonding but not similarity in basic personality traits. Value similarity is the missing link in explaining the musical bonding phenomenon [and not personality similarity], which seems to hold for Western and non-Western samples and in experimental and natural settings.

Please do remember:
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
II) People often report partner preferences that are not compatible with their choices in real life.
III) Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

Also Personality Based Recommender Systems are the next generation of recommender systems because they perform FAR better than Behavioural ones (past actions and pattern of personal preferences). That is the only way to improve recommender systems, to include the personality traits of their users and they need to calculate personality similarity between them.

WorldWide, there are over 5,000 online dating sites
but no one is using the 16PF5 (or similar test) to assess personality of its members.
Without offering the 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.