Sunday, October 2, 2011

When the CEO is the internal enemy at Match

At Goldman Sachs 20th Annual Communacopia Conference, the actual IAC's CEO had talked about Personals.

I really hate those audio presentations where they sound like if they had potatoes inside their mouths or as if they were chewing their own teeth.

Here is the paid full transcription. If you buy it, please send me a complimentary copy.

Put a lawyer as CEO and he is going to destroy IAC Personals. He is working for the "enemy", or he is the "enemy inside".

A summary of what the CEO had said for Personals at Online Dating Insider:

"IAC has been very acquisitive in Personals"
Yes, they had acquired rotten companies, like SinglesNet, People Media Communities, OkCupid; even Meetic, they all are like pieces of different puzzles, not different pieces of the same puzzle.

"IAC does not share databases across websites, with larger opportunity stemming not from combination but from separate growth. Mr. Blatt mentioned that going forward that approach may change and some bundling may be implemented."

Those databases are like pieces of different puzzles.

"Mr. Blatt mentioned that there is tremendous innovation in the dating space from video to mobile to distribution across social (highlighting that no one has quite tackled social yet). He feels IAC’s Personals does not have many holes left to fill and internal development going forward is more likely; new tech is deployed globally after proving effectiveness in core market."

Ha, ha, ha, ha. That is exactly the same Tim Sullivan, former CEO of Match, said during 2003!
See this PPT presentation from 2003.

Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with low successful rates.

"tremendous innovation"? Where is it? Because the last INNOVATION at Match, was Chemistry during the tenure of Jim Safka, year 2005.

Innovations are not adding more bells and whistles to actual online dating sites.
The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment. Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems)
III) Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
In compatibility matching methods there are 2 steps:
(1) to objectively measure personality traits or other human variables.
WorldWide, there are over 5,000 online dating sites but no one is using the 16PF5 (or similar test like 15FQ+) to assess personality of its members.
Without offering the 16PF5 (or similar test measuring exactly the 16 personality factors, the complete inventory as established by Dr. Raymond Cattell during 1949) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.
(2) to calculate compatibility between prospective mates.
Recently I had written the article "A new plague: compatibility matching engines".

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