Online Dating for serious daters does not need to be more social, it does not need to "embrace" the social networking phenomenom; it needs to be more effective/efficient. It needs to reduce the false positives problem.
I remember 5 social dating companies who had failed to revolutionize the Online Dating Industry, like
Engage (then rebranded to Ignighter group dating)
Triangulate
Ge.la.to (then rebranded to Twnty)
Thread
Smartdate
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