Thursday, October 6, 2011

PlentyOfFish (POF) to Grow Through Global Buys

 PlentyOfFish (POF) to Grow Through Global Buys

When an online dating company can not innovate any more, it begins to acquire.

Nearly the same daters who want to use PlentyOfFish for free, are the same who pay USD 400 million per year to Match/Meetic and USD 280 million per year to eHarmony.

In a SWOT analysis, the main Weakness at POF is the Owner&CEO.
Is PlentyOfFish going to be like Yahoo in a future? a conglomerate of business units, none of them leader? Or Legislation is going to kill "free" proposals?
Remember any company needs to comply with local Legislation in different countries where it operates. Without local partners and locals offices in different countries, will be impossible.
Even Match, Meetic, eHarmony and others had failed in Brazil.

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