Thursday, September 6, 2012

Latin American countries digital future 2012!

The United States is no longer the center of the Online Universe.
Latin America is the fastest growing region!
Online population in Latin America is young. 3 of 5 Internet Visitors are less than 35 years old.
Peru, Brazil and Argentina host the more involved online users in the region.
Google sites are the most visited destination in the region, Facebook the more involved.
Five of the more involved markets in Social Networks are in Latin America!
Social Networks in Latin American countries spread across the age groups, almost replicating the Online Population Distribution.
Online users from Chile and Argentina are the most intensive online video viewers.

MercadoLibre (online retail), Despegar-Decolar sites (travel), Yahoo!Finance, Windows Live Messenger, Hotmail are leaders in their categories.
Facebook leads but almost with no growth, while Tumblr and Scribd have a dramatic increase.

Smartphones and Tablets: Mexico and Chile have the most traffic from mobile, then Brazil and Argentina follows.

The online population from Argentina reached 13.5 million unique visitors and consumed an average of 26.3 hours per visitor in June 2012.
Argentineans had consumed on average 10.4 hours per visitor per month on social networks, ranking second in the world rankings after Russia.

Argentinean digital future from ComScore

Chilean digital future from ComScore

Mexican digital future from ComScore

Do you remember what I had been saying since years?
The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter are BIG successes in Argentina.

I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has success here in Argentina (Match, Meetic, eHarmony, Chemistry, PerfectMatch, PlentyOfFish, OKCupid, etc) nor Brazil or other Latin American country.

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