Wednesday, September 19, 2012

stupid investors' series: Perceptual Networks

"Perceptual Networks was formed to make it easy for everyone to find the best people for them to meet next in their lives. Whether you are looking for an employee, a golf buddy, a spouse or a roommate, we're making apps for that. "

social discovering / social dating is illusory/vaporware
It will be a case of study for several venture funds (a stupid investors' series). 

People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching.

See failed proposals like TheCompleteMe, SmartDate, HowAboutWe, Zingl, Engage (rebranded to Ignighter group dating, then rebranded again to StepOut), Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint.

Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests"

What comes after Social Networking?
My bet: The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test. The market remain enormous!!

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