Thursday, December 20, 2012

comScore's reports. Argentina is 1st in social nets.

comScore has released 2 fresh reports:

"State of the Internet in Q3 2012" includes information about online dating sites.

I add:
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship/eCift, etc). The market remains enormous for new players.
Online Dating for serious daters does not need to be more social, it needs to be more effective, more efficient.
Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms.
No one compatibility matching method is Scientifically Proven.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own.

"Argentina is the most involved country with global social networks consuming roughly 10 hours a month on average per user."

I say:
The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!!
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has success here in Argentina nor Brazil or other Latin American country.

Please read also:

"The state of Internet in Argentina" 

 Latin American countries digital future 2012!

"The Mobile Digital Omnivore" from ComScore UK

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