Saturday, December 15, 2012
TheCompleteMe rebrands to LikeIt
TheCompleteMe rebrands to LikeIt and ... will be game over soon as predicted in this blog. They will run out of money and will be a "Stupid Investors' series" case of study.
Remember former executives from online dating sites are not entrepreneurs. Those former executives can cook a barbecue under the water, they are smoke sellers, but they are not going to innovate in nothing.
Social dating is vaporware. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
Innovations are not adding more bells and whistles to actual online dating sites.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.
STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests"