BBC article: "The mathematical formula for love"

http://www.bbc.com/news/magazine-31168242

Social dating is vaporware.
The Online Dating Industry does not need any improvement. It does need INNOVATIONS!
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/12/global-dating-insights-2014-industry.html
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html  The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests". 

I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.