Friday, February 13, 2015

article "Tinder Will Fail" at COURTLAND BROOKS blog

I strongly agree with that article.

Lack Of Innovation & Decadence can summarize the Online Dating Industry for years.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.  

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ...
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Please see:
Match Group - IAC Q4 2014 and FY 2014 results.
IAC-InterActiveCorp (IACI) Q4 2014 - Earnings Call Transcript
"I read through the conference call. Lots of excuses and hand waving...they've already thrown in the towel on 2015 and are now trying to say 2016 will be the great year.
Tinder monetization testing is "solid" which is code for "much worse than we expected."

No comments:

Post a Comment