many online dating companies in the same road as .....

SmartDate.
Do you remember?
http://www.rudebaguette.com/2011/11/22/smartdate-the-french-startup-everyone-is-asking-questions-about/
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/happn-dating-app-powered-by-real-life.html

http://www.onlinepersonalswatch.com/news/2011/11/smartdate-employees-stiffed-vc-rails-against-ceo.html

Social dating is only vaporware.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/iac-reports-q1-2015-results.html