Wednesday, May 6, 2015

Proven Losers from Rocket Internet SE 2014

Rocket Internet Announces Full Year 2014 Results

from page 121 to page 135 of pdf report, full list of companies.

Please see FT article "Rocket from the shelf"

They have big losses because they sell below cost to gain traction. All cloned companies seem like bubbles.
If you want to replicate a big success in Brazil, it will be as hard as the same to replicate it in all European countries, but in this case with 1/8 of population and the majority of the persons DO NOT own or WILL NOT use a credit/debit card to buy online! They will prefer to research online and then buy offline.
Many if not most, USA, Canada or European businesses models are unfeasible in Latin American countries! Perhaps the same situation for Africa, Russia or even Australia.(transportation costs could be 10 times bigger than Europe) 

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