Saturday, November 12, 2016

Qwantify / Quantifying Love is eHarmony on steroids at Bridget Jones's Baby

Bridget Jones's Baby

Please remember:

eHarmony is a 16+  years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test used by eHarmony, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.

Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc. 

The perfect match does not exist.
It will only exist a pool of compatible persons, not more than that.
They can not promise a perfect match.


Also the "eHarmony movie" The Secret Life of Walter Mitty, a bad marketing strategy.
It is an unrealistic vision of the actual state of the Online Dating Industry,
It is an unrealistic vision of the future of the Online Dating Industry.
At The Secret Life of Walter Mitty (2013 film), the main character, Walter, met his dream woman, Cheryl, in his work, he dated a jobmate, a coworker. Both the man and the woman, scorned using eHarmony as its online dating site.
eHarmony is showed as useless at all in the movie.

New movie "Worst Tinder Date Ever" by Warner (Romantic Comedy)

Please see:

eHarmony fights gamification with focus on ‘holy grail of dating’

Some fresh data from Alexa about major online dating sites in USA and CA

Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.

article: "Algorithms of the heart: can our all-new Wallflower* app add to the online dating buzz?"

If Viaan Studios, an independent AAA game developer in India, plans to copycat eHarmony?

Indian based online gaming company that plans to copycat .... eHarmony! They think they can use 16PF test in a game.

The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".  
Please read: The 8 tips to innovate in the Online Dating Industry!
The Secret Sauce Behind Online Dating ? There is no one yet!

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

 All other proposals are NOISE and perform as placebo.

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