SFC article: eHarmony CEO wants to court the Tinder crowd

http://www.sfchronicle.com/business/article/eHarmony-CEO-wants-to-court-the-Tinder-crowd-10636447.php
eHarmony is ONLY a 16+  years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test used by eHarmony, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc. 
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html
 
eHarmony had a "Tinder style" site called Jazzed from August 2010 to August 2012 (free online dating site intended to be a Purgatory and eHarmony intended to be the Heaven).
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/09/jazzed-eharmony-evow-plentyoffish.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/08/jazzed-powered-by-eharmony.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/04/jazzed-launched-august-2010.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/09/jazzed-game-over-eharmony-hacked-again.html

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.