because eHarmony is afraid of big hacking incident ala AshleyMadison that can devastate it!
Update on Compromised Passwords 2012 post
http://www.eharmony.com/blog/update-on-compromised-passwords/
"eHarmony not hacked" 2011 deleted post
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/04/eharmony-not-hacked-deleted-post.html
Employee data leaks from most of world’s biggest firms—and UK tops list (via ArstechnicaUK)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/employee-data-leaks-from-most-of-worlds.html
Next big data-leak will be from Match Group's sites, perhaps. Who knows?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/next-big-data-leak-will-be-from-match.html
SFC article: eHarmony CEO wants to court the Tinder crowd
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/11/sfc-article-eharmony-ceo-wants-to-court.html
eHarmony is ONLY a 16+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test used by eHarmony, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://
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